We specialise in delivering weekly clubs, school holiday camps and sports activities at local venues, giving children the opportunity to learn new skills, stay active, make friends and most importantly — have fun without pressure.
Alongside our community clubs and camps, we also work closely with schools to provide high-quality PE lessons, PPA cover and extra-curricular sports provision tailored to each setting. Our experienced coaches create engaging sessions that inspire children of all abilities to enjoy sport and physical activity.
We are proud to support home educated children through dedicated PE and multi-sports sessions, helping them stay active, social and confident in a welcoming environment.
Maxim also offers private coaching sessions for children looking to build confidence, improve specific skills or gain extra support in their chosen sport, as well as fun and active birthday party packages designed to create memorable experiences for children of all ages.
In partnership with local nurseries and pre-schools, we deliver our popular Little Feet Multi-Sports sessions within familiar settings, allowing children to take part alongside their classmates and teachers while building fundamental movement and social skills through play and activity.
About us
Maxim is a family-run business that has proudly provided a wide range of sports, activity and social programmes for children across Sudbury and the surrounding areas for over 10 years.
Founded in 2012 by Ian and Michelle Frost, Maxim was created to support families like ours — parents who wanted opportunities for their children to stay active, grow in confidence and connect with others within the local community.
When our eldest son Max (who puts the ‘Max’ in Maxim, followed by ‘I’ for Ian and ‘M’ for Michelle!) was a toddler, we struggled to find sports-related classes locally that suited energetic pre-school children, so we decided to create our own. Combining our backgrounds in sports coaching and business management, we launched our very first football class for under 5s.
Fast forward to today, and Maxim now offers a wide variety of clubs, holiday camps, sports sessions and social activities for children aged 2 years and upwards. Alongside our community programmes, we also work closely with schools and nurseries to deliver engaging PE lessons, PPA cover and inclusive sports provision that encourages children of all abilities to enjoy being active.
Over the years, both the business and our family have grown, with our younger sons Cobi and AJ now proudly part of the Maxim journey. They have also helped inspire the growth and diversity of the activities we offer today, particularly the development of our Activity Camps — designed for children who may not see themselves as traditionally ‘sporty’ but who love trying new activities, being active and having fun with others.
We genuinely love what we do and remain passionate about the positive impact physical activity, teamwork and social interaction can have on children’s wellbeing and development. Our aim has always been to provide inclusive, welcoming and pressure-free sessions where every child feels encouraged, supported and valued.
We are also proud to work alongside local councils to help provide funded opportunities through the HAF programme where available, ensuring more children can access our sessions. In addition, we enjoy collaborating with local schools, venues and independent businesses to help keep our community active, connected and thriving.
We are incredibly proud of the community that has grown around Maxim and look forward to continuing to support local children and families for many years to come.
Ian & Michelle Frost
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HOLIDAY CAMPS
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